MASTERCLASS Visual metaphors: How to make your research and innovations understandable and memorable with Miriam Rivera


Event time

03/27/2026 12:00PM - 01:00PM CET

Event location

Available online

Event information


Short description:

How to make abstract scientific concepts understandable? In this masterclass, we'll explore the power of visual metaphors to connect with your audience, evoke emotion, and facilitate comprehension. Through examples and a creative activity, you'll learn how to translate complex ideas into simple images using only pen and paper.

What will you learn?

You'll learn to translate complex concepts, such as some scientific concepts, into everyday words that everyone understands. You'll do this with a simple method that will help you overcome writer's block and get unstuck.

For whom:

If you're a scientist and need to communicate your innovations to society, journalists, investors, and other stakeholders in a way that's easily understood, this masterclass is for you.

This masterclass is also suitable for:

It will also be useful if you work in any field that uses technical terms unfamiliar to the audience you want to reach or work with.


ABOUT THE TEACHER

Miriam Rivera, a graduate in Human Biology with a Master's degree in Scientific, Medical, and Environmental Communication, she began publishing her first science comics on Twitter with the aim of disseminating scientific advances through comics. She currently combines her work as technical secretary and communications manager at the Catalan Association of Scientific Communication with her own brand, Biomiics – Biology in Comics. She has worked for organizations such as King's College London, the University of Bristol, and the European Food Safety Authority, among other research centers, companies, and universities.

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