MASTERCLASS How to handle the celeb status: how to manage personal brand for founders and researchers visibility and how to keep your privacy, freedom and inner self with Nadine Nembach



Event time

04/17/2026 12:00PM - 01:00PM CEST

Event location

Available online

Event information



In this nuanced masterclass, Nadine Nembach addresses the "founder’s paradox": the necessity of public visibility versus the biological need for privacy. As founders and researchers transition into thought leaders, they often face "celeb status" that can lead to burnout or a loss of identity. Nembach provides a psychological framework to build a powerful personal brand without sacrificing your inner self.

The Framework for Public Presence

  • Role vs. Identity: Learn to distinguish between your "Professional Persona" (the public-facing brand) and your "True Self." Nembach teaches how to treat visibility as a tool you "wear" rather than an identity you become.
  • Selective Vulnerability: Strategies for sharing authentic stories that build trust with an audience while keeping your most sacred private life off-limits.
  • Digital Hygiene & Gates: Practical methods for creating "entry gates" for your attention, ensuring that your freedom isn't compromised by the 24/7 demands of social media and public scrutiny.

High visibility is a double-edged sword. This session moves beyond basic PR to focus on psychological sustainability. By establishing clear boundaries between your public "stage" and your private "sanctuary," you can leverage your influence to scale your mission while maintaining the mental freedom and internal peace required for long-term leadership.

ABOUT THE TEACHER

Nadine Nembach, President of EWMD and psychologist for leadership. She started in 2018 at EWMD, when I attended the International Conference in Ingelheim. I was immediately impressed by a lot of things: the quality of the organization, speakers, workshops. However, what impressed her most were the women present. The multitude of occupations, interests, stories and nations. This has not changed ever since; it has intensified over my time being an EWMD member. As a network only lives and thrives with active members, She has joined in a lot of activities since becoming a member: Organization of the national conference Germany in Hamburg 2018 (concept + process team)CM responsible for Bavaria together with Katrin Neuendorf Big sister for new EWMD members Organisation of local events chapter Bavaria (events, speakers, rooms, invitations) E.g: Facilitation of the workshop "New Work Survival Kit - Resilienz mal ganz praktisch!" (Munich, 11.07.19) Development of Mentoring Programme EWMD Bavaria (in progress)It is an honour to work for EWMD international as International Co-President together with her colleague Tanju. They are working on an intensive international communication and collaboration amongst EWMD members and in connection with other associations and companies. As an international expert for leadership and customer delight, I travel the world for her customers. 34 countries and 68 nationalities so far. When working with people she feels it is most important to find the flow that will enable them to tap their potential and find out what they are able to do as individuals as well as organizations. Passion, energy and fun are prerequisites for this, and therefore some of the most important tools I use. Nadine's background is a diploma in psychology. Being a trainer, coach, facilitator and speaker, she has been easing her customers' path for more than 20 years on the way to (re-) discovering their golden thread.


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