Masterclass 4 — Product Making the Transformation Real, Visible and Lasting with Luc de Schryver



Event time

10/30/2026 12:00PM - 01:00PM CET

Event location

Available online

Event information



Innovation and change are not the result of isolated actions or quick fixes, but arise from the complex interactions within organizations. This masterclass introduces a rigorous yet practical framework for understanding and driving innovation: Mel Rhodes' 4Ps—Person, Process, Press, and Product. Rather than treating these as separate levers, the session reveals how they function as an interconnected system, and how aligning all four creates the conditions for sustainable, lasting change.

Masterclass 4 — Product
 
Making the Transformation Real, Visible and Lasting
 
A transformation that cannot be seen, measured or felt did not happen. This closing masterclass focuses on the Product of change: the tangible outcomes, the new behaviours, the shifted numbers, the stories your people start telling. We address how to define what "successful transformation" actually means in your context, how to make progress visible without falling into vanity metrics, and how to anchor change so it survives the next crisis, the next hire and the next quarter. You will leave with a clear definition of done — and the discipline to defend it.

for who:

This masterclass is designed for leaders, managers, change agents, entrepreneurs, consultants, and anyone committed to building organizations that innovate not occasionally—but consistently.

This masterclass is also suitable for: anyone seeking to move beyond fragmented solutions.

About the teacher:

Luc De Schryver is the founder of O2C2 and a seasoned innovation strategist with more than three decades of international experience in creativity, innovation management, and organizational change. He helps leaders, teams, and organizations move beyond fragmented interventions toward a coherent, systemic approach — turning innovation from an occasional event into a sustainable organizational capability.

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