The schedule of Jara Pascual

Masterclass 3 — Press Shaping the Climate That Shapes Everyone Else with Luc de Schryver

Event time

10/23/2026 12:00PM - 01:00PM CEST

Event location

Available online

Event information

Innovation and change are not the result of isolated actions or quick fixes, but arise from the complex interactions within organizations. This masterclass introduces a rigorous yet practical framework for understanding and driving innovation: Mel Rhodes' 4Ps—Person, Process, Press, and Product. Rather than treating these as separate levers, the session reveals how they function as an interconnected system, and how aligning all four creates the conditions for sustainable, lasting change.

Masterclass 3 — Press

Shaping the Climate That Shapes Everyone Else

People do not change in a vacuum — they change inside a climate. "Press" is the invisible pressure of culture, structure, signals and unspoken rules that determines whether new behaviour can survive. In this third masterclass we map the systemic forces inside your organization: what your environment is rewarding, punishing and silently teaching every day. We focus particularly on psychological safety as the hinge point of transformation. You will leave able to read your own organizational climate diagnostically and intervene where it counts — often in places no org chart will show you.

for who:

This masterclass is designed for leaders, managers, change agents, entrepreneurs, consultants, and anyone committed to building organizations that innovate not occasionally—but consistently.

This masterclass is also suitable for: anyone seeking to move beyond fragmented solutions.

About the teacher:

Luc De Schryver is the founder of O2C2 and a seasoned innovation strategist with more than three decades of international experience in creativity, innovation management, and organizational change. He helps leaders, teams, and organizations move beyond fragmented interventions toward a coherent, systemic approach — turning innovation from an occasional event into a sustainable organizational capability.