MASTERCLASS The Systemic Approach of Innovation and Change with Luc De Schryver


Event time

05/15/2026 12:00PM - 01:00PM CEST

Event location

Available online

Event information



Innovation and change are not the result of isolated actions or quick fixes, but arise from the complex interactions within organizations. This masterclass introduces a rigorous yet practical framework for understanding and driving innovation: Mel Rhodes' 4Ps—Person, Process, Press, and Product. Rather than treating these as separate levers, the session reveals how they function as an interconnected system, and how aligning all four creates the conditions for sustainable, lasting change.

What will you learn?

  • Participants will explore how individual mindsets, skills, and creative confidence (Person) interact with the structured pathways of ideation and implementation (Process). 
  • The session delves into how organizational culture, leadership climate, and environmental pressures (Press) can either unlock or suppress innovation. Every outcome (Product) is examined not as an endpoint, but as a feedback mechanism that reshapes the entire system.
  • Attendees will gain practical tools to diagnose their organization’s innovation capacity, pinpoint systemic blockages, and design targeted interventions that address root causes rather than symptoms. 
Agenda:

  • Introduction: Set the stage and clarify learning goals.
  • 4Ps Framework: Understand the systemic nature of innovation.
  • Deep Dive: Practical insights into each dimension.
  • Systemic Integration: See the big picture for lasting change.
  • Application & Q&A: Directly address participant challenges.
  • Conclusion: Actionable takeaways and next steps.

for who:

This masterclass is designed for leaders, managers, change agents, entrepreneurs, consultants, and anyone committed to building organizations that innovate not occasionally—but consistently.

This masterclass is also suitable for: anyone seeking to move beyond fragmented solutions.

About the teacher:

Luc De Schryver is the founder of O2C2 and a seasoned innovation strategist with more than three decades of international experience in creativity, innovation management, and organizational change. He helps leaders, teams, and organizations move beyond fragmented interventions toward a coherent, systemic approach — turning innovation from an occasional event into a sustainable organizational capability.


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